Gather all of your calendars together, open them all to October 2008 and repeatedly circle October 15th till someone asks, “What are you doing?”

Here’s where you jump up into their face and tell them very quickly with no breaths, “Prototype This!, a new show on the Discovery Channel starts October fifteenth with 13 episodes and 4 guys that show you how products are conceptualized, created, tested, redesigned, tested and used in real life.”

It’s ok if they balk. They now know to look out for the new TV show coming up in October on the Discovery Channel and will probably thank you later on.
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