Close your eyes for a moment. Now, fling your head forward into the nearest solid object you can’t see. What’s that you do see? Yes, pretty lights. Pretty lights jittering their way across the back of your eyelids and unconsciousness like a hallucinogenic back-slap.
Dentsu and Berg know this feeling and how to produce it. They create a 3D model, do a “virtual CAT scan” and through a program, which cycles the scans on the screen of an iPad, create one of the most painstakingly killer light painting methods you’ve ever seen.
Here are the images, but you must, you MUST, watch the video to see how they do it.
So, how do they do it? As mentioned above, an iPad is part of the magic. But check this out…
We developed a specific photographic technique for this film. Through long exposures we record an iPad moving through space to make three-dimensional forms in light.
Sounds simple? No big deal, right? However, after you see what they’re creating, you may decide the closing of the eyes and the hitting of the head is an easier way to get a similar effect.